You’re making the world a better place. Your work matters. But how do you ensure that work can continue?
You need believers. Supporters. VOLUNTEERS AND DONORS.
A compelling fundraising ask, community appeal, or call to action starts with a compelling story.
A prospective donor asks what your organization achieves.
A team of volunteers arrives for orientation and needs your motivation.
A foundation asks for an update on the grant you received.
Are you and your team members ready to provide the information that truly conveys your impact and inspires people to act?
With Groundwork’s storytelling services, you’ll be ready.
How we can partner with you
Editing of fundraising content
We’ll edit the materials you use to tell your organization’s story to community members, donors, and others. You will be able to convey your organization’s mission and vision even more effectively!
Consultative Support
We’ll teach you what to do and will help you along the way. Select whether you’d like to create fundraising resources like a Story Bank or Story Guide, or work on another fundraising project. Expect strategic vision, step-by-step guidance, and constructive feedback along the path to creating a clear product that helps your organization communicate better and secure the funding you need.
All-Inclusive Fundraising and Storytelling Services
Let Groundwork do the heavy lifting. Expect us to spend time speaking with your employees, clients, and others surrounding your organization, documenting what we learn. The end product will be clear written content that helps your team convey the organization’s impact. Choose whether you want us to create a Story Audit, Story Bank, Story Guide, or a combination.
Story Audit
We want to help you amplify your message and captivate donors with content that is consistent and compelling. Through our Story Audit services, Groundwork staff will perform a detailed analysis of your content (such as website(s), print materials, social media, and video). We will look for overarching themes, persistent pitfalls, and key messaging opportunities. You’ll receive detailed and actionable recommendations to enhance your brand, unify your story, and gain loyal donors.
Story Banking
The ability to tell compelling stories about your organization’s work can make all the difference in connecting with grants, donors, clients, and colleagues. It starts with building a Story Bank, a collection of the narratives that define your mission and inspire your audience to act. That person whose life you changed? That first big win?
We will help you collect these stories from your past events, your work, and your beneficiaries. The stories will be ready for you and your team to share when it matters most.
Story Guide
Your staff already believe in your story. Now empower them with the tools to share that story with others in an effective and compelling way. Your Story Guide will give clear guidance for all members of the team to tell stories that are consistent with your values, cohesive in their messaging, and compelling in their content.